This is the percentage of visitors to a particular website who leave the site after viewing just one page of that site. In other words, this is the percentage of people who view only one page at a time on your site and go somewhere else.
For example, if I take the example that the bounce rate of our site is 55%, it means that out of the total number of visitors visiting our site, 55% of the visitors are those who opened only one page on our site.
Read More: Types of Backlinks You Need to Know for SEO
Now think for yourself, the website that has the lowest bounce rate will be that much better.
If we talk about the ideal bounce rate, it is less than 10%. Sites that get less than a 10% bounce rate are one in millions. A bounce rate of more than 90% means that people are not interested in your site. Generally, the bounce rate of medium-level websites is between 40% to 80%.
The bounce rate statistics for different types of websites are as follows:
- Websites with content – 40-60%
- Lead generating websites – 30-50%
- Blogs – 70-98%
- Retail business sites – 20-40%
- Websites providing any services – 10-30%
- Landing Pages – 70-90%
I have already made one thing clear, the lower the bounce rate, the better it is. So the goal of every blogger and webmaster should be to minimize the bounce rate. Now let’s quickly learn about the ways to reduce the bounce rate.
How to reduce the bounce rate?
Well, if you search on Google for how to reduce bounce rate, then different websites will tell you different methods.
During my research, I found that some websites were just increasing the length of the article by adding unnecessary topics instead of telling the methods. That is why I have compiled my complete research and as per my judgment, I have given below the best ways to reduce the bounce rate for you, and that too in brief.
1. Attract the right visitors
Your goal should not be to get maximum visitors to your website but to get targeted visitors. Now think to yourself that a person who likes games would not like to open science and reading websites.
So try to bring only those people to your website who are interested in your niche.
- For this, you should choose the right keywords for your content.
- Create multiple pages on your website or blog with lots of unique content.
- Give a good meta description and title to be shown in search engines.
- You can also resort to advertising for more targeted traffic exposure.
2. Improve Usability
No one would like to open a website that does not look good or in which the experience of browsing different pages is not good.
Apart from this, people face a lot of difficulty in browsing and surfing a site that does not have good navigation. You have to do something so that readers enjoy visiting and browsing your site.
Choose good fonts and make sure your text is large enough to be easily readable.
Do not use too bright or too light colors. Keep the combination of colors and other visual things in your site theme such that people like it and want to browse your site further.
Make sure your website is responsive and runs smoothly on every type of display and device. Keeping your site mobile-friendly is extremely important as mobile traffic is more than desktop traffic nowadays.
3. Minimize Page Load Time
Page Load Time is a very important factor for any website. Apart from this, to rank higher in the Search Engine, the loading time of your website should be minimal, as this is also an important SEO factor.
4. Provide only quality content
Providing quality content is linked to the reputation of any website. With quality content, you can build a user base for your website and run your website successfully in the long term.
Some tips in this regard are given below and after them links to some of our useful articles are also given for reference:
- Every page of your website should have its unique motive.
- You should use proper headings and subheadings throughout your content.
- Target only the readers of a particular niche in the content and for this, use only niche-specific keywords.
- Keep your content error-free.
- Also make proper use of media throughout your content, such as images and videos.
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