Types of Digital Marketing include search engine optimization (SEO), pay-per-click (PPC), social media marketing (SMM), content marketing, email marketing, affiliate marketing, and influencer marketing.
It is important to understand the types of digital marketing to build an effective online presence, target specific audiences, and maximize marketing ROI.
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In this digital marketing article, you will learn the types of digital marketing. Without wasting any time, let’s understand why you need to know the types of digital marketing.
Types of Digital Marketing
If you have a business or you provide any kind of services and now you want to shift to digital and you want to increase your brand awareness or you want to boost your customer (traffic). Then definitely, you need digital marketing.
When you need to promote your product or services through digital marketing then you should learn and understand the whole thing about digital marketing such as;
What exactly is digital marketing, its features and benefits, and most importantly you should know how many types of digital marketing are there so that you can easily decide which type of digital marketing can help your business.
Although there can be many types of digital marketing, here we have selected the top 7 types of digital marketing:
- Content Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Paid Advertising Marketing
- Affiliate Marketing
- Email marketing
- Video & Audio Marketing
7 Types of Digital Marketing
1. Content Marketing
Content marketing is a marketing strategy you can use to attract, engage, and retain an audience by creating and sharing relevant.
You must know that in today’s time, due to education and knowledge, the thinking of people has completely changed.
So whenever we have to buy any product or service, first of all, we want to know the information about the product like; what are the features of that product, whether it fulfills our desire or not etc.
In simple terms, consumers are hungry for information on how to solve their problems or satisfy their desires.
So if your brand presents your products or services to consumers through high-quality and useful content, you will gain their trust.
To do content marketing, you have two options, either you choose paid promotion or go for the free option.
2. Search Engine Optimization (SEO)
In simple terms, SEO is a process that simplifies the search queries we make, that is, its purpose is to improve the ranking of the website in search engines (Google, Bing, etc.) and get more organic (non-paid) traffic.
This type of digital marketing is one of my favorites, basically SEO strategy will come into your hands when you start producing content in your company, and you want customers to be able to find it.
You must know that in today’s time, if we want to know anything, then we try to search by going to any search engine like Google or Bing, so imagine if your customers go to Google and search for your product or service and how good it will be if they find the content of your website.
To implement SEO, you need to know the keywords that the audience you want to reach is searching for. Then, you need to develop your website content around these terms.
3. Social Media Marketing (SMM)
Social media marketing (SSM) is a method that uses social media to promote a brand, product, or content. You can use it as free or paid marketing.
As you know what is the craze of social media in this generation, social media has become our daily habit.
We feel more comfortable capturing photos and then uploading them on Facebook, Instagram, etc.
So you can easily do social media marketing to promote your brand. You can publish your content on social media or create ads and pay to reach a particular audience.
4. Paid Advertising Marketing
If you want results without any effort then this type of marketing is especially for you.
Paid advertising: There are many ways to pay for media on the web. You can advertise on search engines like Google and Bing, and you can also use social media, as we explained in SSM.
For this you just have to pay for advertising your product or services and you can get traffic for your product.
Paid ads made to search engines appear at the top of the Search Engine Results Page (SERP) before organic results. They always come with an “ad” favicon to entice the user.
This type of digital marketing can have different payment models. The most common are:
- PPC (Pay-per-click): In this, you will have to pay only if someone clicks on your advertisement.
- CPM (Cost-per-Mile): This is the payment for impressions, regardless of whether someone clicks on your ad or not.
5. Affiliate Marketing
You want to buy something from Amazon or Flipkart (for example laptop), and your friend says I will give you the link, and buy through that link. It is called affiliate marketing.
In affiliate marketing, content producers are paid a commission for every conversion they get for a product or service.
These content creators act like a sales team for your business. They create their own relevant and original content and mention or praise your service/product using a link.
If their audience clicks to buy, you pay them for each sale. The best advantage of affiliate marketing is that you don’t need a large audience as you will reach the public created by content producers.
6. Email Marketing
Have you ever felt that you have been mailed from an unknown email ID, and they give you information about some products or services and also give you a link to buy them? If yes, then this is email marketing.
In this type of marketing, a lot of email messages are sent every day, and some people still say that email marketing is dead.
If you use this type of digital marketing strategically, you can achieve significant results.
Promoting products and services is also an effective strategy, as long as you respect your audience’s privacy and don’t send spam.
If you automate the process, you will be able to lead your customers through the marketing funnel. And you can communicate directly with your customers without spending any money.
7. Video and Audio Marketing
Nowadays, there are many free video platforms to market your products and services by creating videos. Youtube is the most popular among them.
3 billion people search for something on YouTube every month. YouTube is the second most popular social media platform.
It is the second most popular search engine after Google, people enjoy watching videos on YouTube every day, so YouTube is a valuable tool for businesses.
Did you know? Video marketing strategies are being used to drive results throughout the marketing funnel, just like blog posts and emails.
If we talk about audio marketing – In the mobile era, audio marketing deserves some attention from marketers.
Even videos don’t have the same dynamics, with formats like podcasts being increasingly consumed.
Podcasts are a bona fide phenomenon and are capturing radio audiences, especially when people are in transit or doing something mechanical like cleaning the house or working out.
Online radio, podcast platforms, apps, and services are growing rapidly, with more than three-quarters of US internet users listening. And they are growing slowly in India too.
Conclusion
Digital marketing or online marketing whatever you call it is one of the fast-growing things these days. And why not? After all people’s use of the internet has increased a lot in the last decade.
Digital marketing is a successful way to achieve meaningful results in business. But to get there, we need to understand what this strategy is, how it works, and what types of digital marketing can be used.
I hope that now with what you have learned in this tutorial “ Types of Digital Marketing ”, you can decide which type of digital marketing can help your business.
